Four pockets anchor the market, and they feel different. Porto Cervo proper, the marina village built from the early 1960s, holds the Piazzetta, the harbour, and the apartments and villas nearest the scene, and the marina-side address carries a premium for proximity to the boats and the bars. The Cala di Volpe bay, around the namesake hotel, is the trophy pocket, with the grandest staffed estates above the water.
Romazzino, about 6 km south-east of Porto Cervo, runs slightly quieter, with sheltered bays and a clutch of high-end villas, while Pevero, around the golf course and the two Pevero beaches a few kilometres south, mixes fairway houses and bay-view estates. Liscia di Vacca, just north of the marina, holds a calmer run of villas a short drive from the Piazzetta. The water pockets buy the view and the address; the inland and fairway sides buy the space.
VAT and the imposta di soggiorno
Italy applies a reduced 10 percent VAT to professionally let serviced accommodation. A villa let directly by a private owner under a short tourist lease is generally outside VAT, taxed instead through the owner’s income, so confirm which way the rate is quoted. On a managed €100,000 August week the 10 percent line is €10,000.
On top of the rate, the Comune di Arzachena charges an imposta di soggiorno. Holiday-home rentals booked through registered platforms are charged 3 percent of the stay cost at any time of year, while five-star and luxury hotels pay €5 per person per night for up to seven consecutive nights, per the Comune di Arzachena schedule, and children under 12 are exempt. The tax is small against the rate but a managed villa adds it at the invoice.
Cleaning and service
Expect an end-of-stay cleaning fee of €1,000 to €4,000 depending on the size of the estate, and on staffed villas a concierge element covering arrival, provisioning, and a local contact. The largest seafront estates fold a housekeeper, a gardener, and a caretaker into the rate.
Staff you add
A private chef on the Costa Smeralda runs €400 to €700 per day plus food, above the mainland Italian equivalent given the season and the logistics. A car with a driver is common in August traffic at roughly €500 to €800 per day, and a boat day, a tender or a charter to the Maddalena archipelago, is the signature splurge here.
Security deposit
Plan on a refundable deposit of €5,000 to €100,000 depending on the value of the estate, held by card or transfer and returned within two to four weeks of checkout. Ferragosto lets carry the steepest deposits and the strictest cancellation terms in Italy.