The Vineyard splits into six towns that price very differently. Down-Island, you pay for walkability. Edgartown, with its white captains’ houses and the harbor full of yawls, is the trophy town, and a house within walking distance of Main Street and the Chappy ferry asks a clear premium. Oak Bluffs, livelier and younger, with the gingerbread cottages and the Inkwell, runs a little softer. Vineyard Haven, where the ferries land, is the practical down-Island pick and the easiest arrival.
Up-Island is the other market. Chilmark, taking in Menemsha and the long south-shore beaches, holds the largest private estates, the ones on acreage with water frontage and a deeded path to the sand. Aquinnah, out by the Gay Head cliffs, is the most remote and the most exclusive, with the fewest rentals of all. West Tisbury sits in between, rural and quieter. Up-Island you trade the walk to town for privacy, land, and a car you will use every day.
State excise plus the local option
Massachusetts charges a 5.7 percent state room occupancy excise on any rental under 31 nights. On top of that, most Vineyard towns have adopted a local-option excise of 4 to 6 percent, so plan on roughly 10 to 12 percent in total. On a $42,000 August week that is about $4,600 to $5,000. Unlike Cape Cod and Nantucket, the Vineyard sits outside the Cape Cod and Islands Water Protection Fund unless a town votes to opt in, so the 2.75 percent fund surcharge generally does not land here.
The community impact fee
One line catches professionally managed houses. A town may charge a community impact fee of up to 3 percent on short-term rentals where an operator runs more than one property locally. Owner-managed houses usually avoid it, but a villa booked through a large management company can carry it, so ask whether the quoted rate includes that line before you sign.
The chef, the cleaning fee, and the deposit
Most Vineyard houses let self-catered with an end-of-stay clean of $600 to $1,500 depending on size. A private chef, the upgrade most families want for a summer week, runs $500 to $850 per day plus food and books up fast in July and August. Expect a refundable security deposit of $3,000 to $20,000 by card hold, returned within two weeks of checkout.