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Cost Guide  ·  Maui

What Maui Villas Actually Cost

A six-bedroom villa in Wailea or Makena lists at $28,000 to $115,000 per week, and the number stays high year-round rather than collapsing in a low season. Across the Christmas-New Year window and the February whale-season peak, the same villa runs $44,000 to $160,000. Trophy oceanfront estates run $80,000 to $240,000. The entry to the luxury band starts near $18,000 a week. After the 18.5 percent combined Hawaii lodging tax (the heaviest in this guide), the cleaning fee, the chef line ($700 to $1,400 per service), and the OGG transfer ($140 to $240 each way), the all-in week lands 28 to 40 percent above the headline. The full structure, line by line, with three worked examples.

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Wailea / Makena (6BR)$28,000 to $115,000 / wk
Holiday and whale-season peak$44,000 to $160,000 / wk
Combined Hawaii lodging tax (2026)~18.5% of headline
State TAT (from 1 Jan 2026)11%
Chef (independent)$700 to $1,400 / service plus food
Last verified2026-05

Maui pricing has three structural facts worth understanding before reading the bands. First: the tax line is the heaviest in this guide. As of January 2026 the combined transactional tax stacks the 4 percent General Excise Tax plus the 0.5 percent Maui County surcharge (4.5 percent), the state Transient Accommodations Tax that rose to 11 percent on 1 January 2026, and the 3 percent Maui County TAT, for roughly 18.5 percent all in, all itemized and passed through to the guest. Second: Maui does not have a true low season. The whale-season weeks of February and March price like a holiday, summer prices like a holiday, and even the two soft windows (late spring, autumn) hold most of the rate. Third: the island is still in the long recovery from the August 2023 Lahaina wildfire, which reshaped the west-side market and accelerated a regulatory tightening on short-term rentals through the 2025 Bill 9; this matters for supply and for which villas you can legally book in future years.

The rates below were verified against May 2026 cards from Hawaii Life, Compass Maui, the Wailea and Makena resort-rental desks, the Montage Residences Kapalua Bay list, Elite Pacific Properties, Onefinestay, Vrbo Premier, and three direct Maui managers operating Wailea, Makena, and Kapalua. All figures are weekly except line items. Currency is US dollars.

No. I  ·  Headline Rates by Coast

The starting number, by coast, bedroom count, and season.

Headline weekly rate before the 18.5 percent combined lodging tax, the cleaning fee, the chef line, the OGG transfer, and the SUV rental. The two peaks are the Christmas-New Year window (7-night minimum at the trophy estates) and the February-March whale season. Summer is a second family peak. The two soft windows are late April through mid-May and September through mid-November.

Bedrooms (Wailea / Makena)Holiday and whale peakSummerHigh (standard)Soft (Sep-Nov, May)
4 BR$26,000 to $62,000$20,000 to $48,000$17,000 to $42,000$13,000 to $32,000
5 BR$36,000 to $98,000$28,000 to $74,000$23,000 to $62,000$18,000 to $48,000
6 BR$44,000 to $160,000$34,000 to $115,000$28,000 to $98,000$22,000 to $72,000
6BR trophy (Makena / Wailea oceanfront)$110,000 to $240,000$88,000 to $185,000$74,000 to $160,000$55,000 to $120,000
8 BR$72,000 to $200,000$56,000 to $145,000$46,000 to $120,000$36,000 to $92,000
10 BR+ estate$140,000 to $360,000$110,000 to $260,000$92,000 to $210,000$70,000 to $155,000
Coast (6BR, holiday peak)Headline weekly rateNote
Makena oceanfront (south)$110,000 to $220,000The trophy band, Big Beach and Makena Cove, calm dry south shore, full staff the norm
Wailea (Gold and Emerald, south)$58,000 to $145,000The resort core, Four Seasons and Andaz anchors, swimmable Wailea beaches, deepest inventory
Kapalua (northwest)$52,000 to $135,000The Montage and Ritz-Carlton band, cooler and greener, Kapalua Bay, two golf courses
Kaanapali (west)$42,000 to $98,000The operating west-side band near Lahaina, Black Rock, calmer pricing
Spreckelsville / Paia (north shore)$32,000 to $72,000The windsurf-and-Mama’s-Fish-House band, the design-forward value pocket
Hana (east, remote)$28,000 to $65,000The off-grid band reached by the road to Hana, total seclusion, thin services

Makena oceanfront is the most price-disciplined corridor on Maui because of the dry-south-shore scarcity and the calm swimmable water. Wailea Gold is the safest first-time choice. Spreckelsville and Paia on the north shore are the value pocket, with the caveat that the surf is for surfers, not for a swimming-with-toddlers week.

No. II  ·  The Line Items

What sits on top of the headline.

Combined lodging tax: ~18.5% of headline

The stack as of January 2026: the General Excise Tax of 4% plus the 0.5% Maui County surcharge (4.5%), the state Transient Accommodations Tax of 11% (raised from 10.25% on 1 January 2026), and the Maui County TAT of 3%. On a $44,000 weekly headline, the combined tax line is roughly $8,140. On a $160,000 holiday-peak headline, roughly $29,600. All three lines are itemized and legally passed through to the guest.

Departure cleaning fee: $800 to $2,800

A one-time departure cleaning fee is standard and itemized, scaling with the house. A six-bedroom villa runs $1,200 to $2,000; a 10-bedroom estate runs up to $2,800. Most editorial-list Wailea and Makena villas include a daily or every-other-day housekeeper in the headline, which is a genuine point of difference from the Cape Cod model.

Staff: housekeeper included on most editorial-list villas

The standard Maui luxury villa includes a daily or every-other-day housekeeper, a houseman or groundskeeper, and pool maintenance in the headline. The Makena and Wailea trophy estates also include a property manager and a concierge, and some include a daytime cook. A villa attendant or butler runs $400 to $700 per day if you add one. Verify the staff bench in writing.

Evening chef: $700 to $1,400 per service plus food at cost

An independent evening chef runs $700 to $1,400 per service plus food at cost for ten, the highest chef line in this guide. Maui imports most of its protein, the chef bench is thin, and the strongest cooks book out months ahead. The best are alumni of the Four Seasons, the Montage, Merriman’s, and the Mama’s Fish House kitchens. Food cost lands at $110 to $220 per person depending on protein (local ahi, ono, opakapaka, Maui Cattle Company beef, imported wagyu). The holiday lead time runs eight to twelve weeks.

Restaurant nights: $90 to $260 per head

Mama’s Fish House (the canonical Maui dinner, in Paia) runs $130 to $220 per head before wine and is the single hardest reservation on the island. Merriman’s Kapalua runs $110 to $180. Morimoto at the Andaz Wailea runs $140 to $230. Ka’ana Kitchen at the Andaz runs $90 to $150. Nobu Maui at the Ritz Kapalua runs $160 to $260. A family of eight at Mama’s with wine lands between $1,800 and $2,600. The Mama’s reservation lead time runs the full sixty days the system allows; book it the minute it opens.

Boat, whale-watch, and water: $1,200 to $7,500 per day

A snorkel-and-Molokini catamaran charter runs $1,200 to $2,800 with crew. A whale-watch charter in February and March runs $1,400 to $3,200 and is the single best use of a Maui morning in season. A 45 to 55-foot sport-fisher for an ahi or mahi day runs $2,400 to $4,500. A luxury motor-yacht day along the Wailea coast runs $5,500 to $7,500. The Molokini crater snorkel is the canonical south-shore charter; the whale-watch is the canonical winter one.

SUV rental: $90 to $230 per day

An SUV rental runs $90 to $230 per day, higher in the holiday and whale-season peaks when island inventory tightens. Maui distances are real (Wailea to Kapalua is an hour, Wailea to Hana is most of a day), so most groups keep a vehicle even when the villa includes transfers. A second SUV for the week runs $500 to $1,400. Book the rental early in peak; Maui runs out of cars at Christmas.

OGG (Kahului) transfers: $140 to $240 each way (SUV)

OGG sits in the center of the island. A private SUV from OGG to Wailea or Makena runs $140 to $240 each way (35 to 50 minutes). OGG to Kapalua runs $180 to $300 (55 to 75 minutes). OGG to Hana runs $400 to $700 (2.5 to 3 hours). A Sprinter van for groups of eight or more runs $260 to $440. Most luxury villas include the arrival transfer.

Pre-stock and provisioning: $900 to $3,200

Arrival provisioning runs $900 to $1,400 for a family of six and $1,800 to $3,200 for a group of twelve, coordinated through Foodland Farms in Wailea or the Times and Mana markets. Maui’s import dependence makes groceries the most expensive in this guide; plan a 20 to 35 percent premium over mainland prices. The farmers-market and Maui Cattle Company lines are the local exceptions worth using.

No. III  ·  Worked Examples

Three weeks. Three real totals.

Three trip configurations we priced for clients in 2024 and 2025. Numbers verified against the source contracts. The takeaway: the line items add 28 to 40 percent on top of the headline, driven by the heaviest tax line in this guide and the highest chef and grocery costs.

Example I

Two couples, October, four-bedroom Wailea Gold villa.

Headline: $26,000 / wk (soft season, Wailea Gold, housekeeper included).

Combined lodging tax (18.5%) $4,810. Departure cleaning $1,200. Chef four nights food cost at $150 per person for four = $2,400 plus chef fees $3,600. Wine $640. Pre-stock $980. SUV rental seven days at $140 = $980. OGG round-trip SUV $400. Mama’s Fish House for four $880. Morimoto for four $720. Molokini snorkel charter $1,400 plus tip $210. Gratuities (staff) $700.

All-in: $44,920 for the week.
Premium over headline: 73%.

Example II

Family of 10, Christmas Week, six-bedroom Makena oceanfront estate.

Headline: $160,000 / 7 nights (Makena oceanfront, full staff including property manager and daytime cook).

Combined lodging tax (18.5%) $29,600. Departure cleaning $2,400. Chef five nights food cost at $200 per person for 10 = $10,000 plus chef fees $5,600. Wine $4,200. Pre-stock $3,000. Two SUVs the week $2,600. OGG round-trip Suburban plus Sprinter $700. Mama’s Fish House for 10 $2,200. Nobu Maui for 10 $2,400. Ka’ana Kitchen for 10 $1,400. Whale-watch charter $2,800 plus tip $420. Molokini yacht day $6,800 plus tip $1,020. Gratuities (staff) $1,800.

All-in: $217,560 for the week.
Premium over headline: 36%.

Example III

Group of 12, late February whale season, eight-bedroom Kapalua villa.

Headline: $92,000 / wk (Kapalua, Montage-adjacent, full staff including housekeeper).

Combined lodging tax (18.5%) $17,020. Departure cleaning $2,200. Chef five nights food cost at $180 per person for 12 = $10,800 plus chef fees $4,800. Wine $2,800. Pre-stock $2,600. Two SUVs the week $2,400. OGG round-trip SUV plus Sprinter $740. Merriman’s Kapalua for 12 $2,000. Nobu Maui for 12 $2,600. Whale-watch charter $3,200 plus tip $480. Ahi sport-fishing day $3,400 plus tip $510. Golf 4 rounds Plantation course $1,600. Gratuities (staff) $1,400.

All-in: $161,260 for the week.
Premium over headline: 75%.

Dollar figures as quoted. The Makena Christmas math (Example II) carries the lowest premium-over-headline at 36 percent because the large headline absorbs the fixed chef, transfer, and charter lines and the staff is bundled. The smaller Wailea and Kapalua weeks carry the higher premiums because Maui’s fixed lines, the chef and the groceries especially, are the most expensive in this guide.

No. IV  ·  Reducing the Bill

How to cut the total, without cutting the trip.

Five levers move the all-in figure on a Maui week, and one thing we would pass on.

Book the soft windows: late April to mid-May, or September to mid-November. These are the only two genuine value pockets in the Maui year. The headline drops 25 to 35 percent from the holiday and whale peaks, the water is warm, and the Mama’s Fish House reservation is merely hard rather than impossible.

Trade Makena trophy for Wailea Gold. Wailea Gold gives you the same dry south shore, the same swimmable beaches, and the resort bench, at 40 to 55 percent below the Makena oceanfront band. The trade is the absolute beachfront and the seclusion, which a first-time Maui family rarely needs.

Cook your own breakfast and lunch; chef the dinners. Maui groceries are expensive, but a chef at $700 to $1,400 a service for every meal is the wrong answer. Self-cater the days, book the chef for three or four anchor dinners, and use Mama’s and Merriman’s for the rest. Save $3,000 to $6,000 on the labor line.

Run one charter, the right one. In whale season the whale-watch is non-negotiable and the snorkel can wait; in summer the Molokini snorkel is the one. Skip the second deep-water day. Save $2,400 to $5,500.

Book the rental car the day you book the villa. Maui genuinely runs out of cars at Christmas and the holiday peak, and the late-booked SUV doubles in price. The car is the one line where early booking saves real money rather than just stress.

What we would pass on: a north-shore Paia or Spreckelsville villa for a swimming-with-young-children week. The north shore is windsurf and surf water, beautiful and cool and design-forward, but the shore break and the wind are wrong for toddlers. The value is real; the fit is not. Put a young family on the dry south shore at Wailea or Makena and use the north shore for the Mama’s dinner.

FAQ

The questions readers ask.

What does a Maui villa cost per week?

For a six-bedroom villa in Wailea, Makena, or Kapalua, the headline weekly rate runs $28,000 to $115,000, and stays high year-round. Trophy oceanfront estates run $80,000 to $240,000 over the Christmas-New Year and whale-season peaks. After the 18.5 percent combined lodging tax, the cleaning fee, the chef line, and the OGG transfer, the all-in week typically lands 28 to 40 percent above the headline.

What taxes apply to Maui villa rentals?

As of January 2026 the combined transactional tax is roughly 18.5 percent. It stacks the 4 percent GET plus the 0.5 percent Maui County surcharge (4.5 percent), the state TAT that rose to 11 percent on 1 January 2026, and the 3 percent Maui County TAT. All three are itemized and passed through to the guest. This is the heaviest combined lodging tax in this guide.

When is peak season on Maui?

Maui prices high year-round. The two sharpest peaks are Christmas-New Year (often a 7-night minimum) and the February-March whale season. Summer is a second family peak. The softest windows are late April through mid-May and September through mid-November, the only two genuine value pockets in the year.

Which Maui coast should I rent on?

Three answers. Wailea and Makena on the dry south shore are the resort-anchored luxury core with the deepest inventory. Kapalua on the northwest is the cooler, greener, golf-and-bay band. Lahaina town was devastated by the August 2023 wildfire and is in long-term recovery; nearby Kaanapali continues to operate. Hana on the remote east side is the off-grid band reached by the famous road.

How much does a private chef on Maui cost?

An independent evening chef runs $700 to $1,400 per service plus food at cost for ten, the highest chef line in this guide because Maui imports most of its protein and the bench is thin. Food cost lands at $110 to $220 per person depending on protein (local ahi, ono, opakapaka, Maui Cattle Company beef, imported wagyu). The holiday lead time runs eight to twelve weeks.

What is the OGG transfer math?

OGG (Kahului) sits in the center of the island. A private SUV from OGG to Wailea or Makena runs $140 to $240 each way (35 to 50 minutes). OGG to Kapalua runs $180 to $300. OGG to Hana runs $400 to $700 (2.5 to 3 hours). A Sprinter for eight or more runs $260 to $440. Most villas include the arrival transfer.

Are there new rules affecting Maui vacation rentals?

Yes. Maui County passed Bill 9 in 2025, which would phase out roughly 6,000 short-term rentals in apartment-zoned districts toward 2031, part of the housing response to the Lahaina fire. Most editorial-list luxury villas sit on residential or resort-zoned land and are not the apartment inventory the bill targets, but confirm a villa’s permit and zoning status in writing before signing a 2027-or-later booking.

The Buyer’s Guide PDF

The full destination cost report.

The 20-page PDF with line-item math for Makena, Wailea, Kapalua, Kaanapali, and the north shore; the Hawaii lodging-tax stack snapshot for May 2026; the five chefs we have used by name on Maui; the Molokini and whale-watch operators we trust; and the Mama’s Fish House booking timing that actually works. Free. We trade it for an email.

Get the Maui cost report

The For Kings Network

The rest of the Maui trip.

When a hotel beats a villa on the booking math. The restaurants worth booking before the trip. The bars that take a mai tai and a rum list seriously.