Three pockets anchor the market, and they feel different. Alacati, the restored Greek stone village a few kilometres inland, holds the design-led villas, the small-hotel scene, and the windsurf bay that made the place fashionable, and it commands the premium for the name. The seafront and marina side of Alacati carries the highest rates for water access.
Ilica, between Cesme town and Alacati, runs flatter and family-friendly, with a long sandy beach and the thermal springs that bubble up offshore, at a notch below the Alacati seafront for the same house. Cesme town and the wider peninsula, around the castle and the marina, hold larger estates with sea views and more land for the money, at the cost of the Alacati scene. The peninsula buys the view and the space; Alacati buys the address.
VAT and the accommodation tax
Turkey applies a reduced 10 percent VAT (KDV) to accommodation services, against a 20 percent standard rate, and whether a particular villa let falls under the reduced accommodation band or the standard rate depends on how the property is operated and let. On a €30,000 summer week the 10 percent line is €3,000 where it applies. Ask the operator which rate the quote carries.
On top of the rate, a national accommodation tax (konaklama vergisi) of 2 percent of the accommodation bill excluding VAT has applied since 1 January 2023. On a €30,000 week the tax is about €600. Both lines are small against the rate, but a managed villa will add them at the invoice rather than show them in the headline, so ask for the all-in figure.
Staff and service
Labour is inexpensive on the Turkish Aegean compared with the western Mediterranean, so a daily housekeeper and a gardener are cheap to add, and a private chef runs €200 to €400 per day plus food, below the Riviera or Italian equivalent. Many seafront villas include a housekeeper and a caretaker in the rate. The chef and the boat are the worthwhile add-ons.
Cleaning and the boat
Expect an end-of-stay cleaning fee on most villas, and a day on the water as the common splurge, with a gulet or a speedboat charter to the bays around the peninsula running a few hundred to a couple of thousand euros for the day. A hire car is close to essential given the distances between the pockets and the airport.
Security deposit
Plan on a refundable deposit of €2,000 to €20,000 depending on the value of the estate, held by card or transfer and returned within two to four weeks of checkout. August lets carry the steepest deposits and the strictest cancellation terms.