Aruba concentrates its rental stock on the western, leeward coast, and the premium turns on how close a house sits to the calm water. Palm Beach and the high-rise strip put you on the busiest, sandiest stretch with the casinos and restaurants at the door. Malmok and Arashi, the gated low-rise estates running north toward the California Lighthouse, trade that buzz for quiet, deep-water snorkelling off the rocks, and the largest private beachfront houses on the island.
Below those, the Noord neighbourhood a short drive inland gives space and a pool for less, Eagle Beach offers a wider, quieter sand than Palm Beach, and the rugged windward east coast around the natural pool is cheaper and wilder, with no swimming beaches. You pay most for a beachfront house on the leeward side, more again for a gated Arashi estate near the lighthouse, less for an inland Noord house, and least in the September and October low.
The tourist levy and the turnover taxes
Aruba charges a tourist levy of 12.5 percent on the gross room turnover, the rate set in 2023, calculated on the room rate including surcharges paid by the guest. On top of that sits a small environmental levy of roughly US$3 per night per occupied room, and operators pay turnover taxes of about 7 percent (the BBO group) on services. The levy is sometimes shown as a separate line and sometimes built into the quoted villa rate, so the single question to ask is whether the headline figure is levy-inclusive.
The chef, the clean, and the deposit
Most Aruba villas let with a pool service and daily housekeeping, and a private chef runs $350 to $700 per day plus a grocery budget. The end-of-stay clean runs $300 to $1,200 by size, and a beachfront estate often comes with a concierge who arranges the boat day and the airport transfer. Expect a refundable security deposit of $2,000 to $15,000 by card hold, returned within two to four weeks, and a deposit of 30 to 50 percent at booking on a Christmas week.