Madeira concentrates its villa stock on the sunny south, and the premium turns on the view over Funchal. The hillside houses above the capital, looking down on the bay, the harbour, and the New Year fireworks, hold the most, because they pair the view with a short drive to the restaurants and the Lido seafront. A house with an infinity pool aimed at the bay sits at the very top.
Below those, the sunny southwest around Calheta and Ponta do Sol runs close behind, with the island's rare sandy beaches and the most reliable sun, while the fishing-town setting of Câmara de Lobos and the eastern coast near Santa Cruz and Caniço give space at a lower rate. The wetter, cooler north around Porto Moniz and São Vicente, and the inland villages, are the value end with the most dramatic scenery. You pay most for a Funchal-bay hillside view, more again for a pool aimed at the fireworks, less for an eastern or village house, and least in the quiet winter weeks.
The tourist tax and the IVA
Funchal charges a tourist tax of €2 per person per night for the first seven nights, in force since October 2024, with under-13s exempt, and the municipalities of Santa Cruz and Porto Santo apply the same €2 rate, so where the house sits decides whether the tax applies. Madeira's regional IVA on accommodation is the reduced rate of 5 percent, built into the quoted villa rate rather than added at the desk, which is lower than the mainland Portuguese rate and keeps the headline figure close to the real cost of the room.
The levadas, the chef, and the deposit
Madeira's signature walks are the levadas, the irrigation channels that thread the mountains, and some official routes now carry a €3 access fee per visitor over 12, a small line but worth knowing for a walking-led group. Most villas let with daily housekeeping and pool service, and a private chef runs €280 to €600 per day plus food. The end-of-stay clean runs €250 to €900 by size. Expect a refundable security deposit of €1,500 to €10,000 by card hold, returned within two to four weeks, and a deposit of 30 to 50 percent at booking on the New Year week.