A four-bedroom stone mas near Gordes asks €18,000 a week in June and €30,000 in July, when the lavender peaks and the Paris crowd arrives. Marseille airport is a 60 to 75 minute drive, and Avignon TGV is 45 minutes, so the arrival route matters as much as the village. The full structure, by area and season.
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The number that matters first: €5,000 to €120,000 per week. That is the real spread for villa rentals in the Luberon, and where you land inside it depends on the village, the week of the year, the number of bedrooms, and whether the house is a staffed stone mas with a pool and an olive grove near Gordes or a simpler farmhouse on the plain. The Luberon is the Provence stone-mas market, the inland counterpoint to the Riviera coast.
July and August are the clear peak, lifted further by the lavender bloom from late June into mid-July, but May, June, and September are long, warm, and 30 to 45 percent cheaper, with the light at its best in the shoulder. The most expensive single combination is a July week at a staffed mas with a pool and a hilltop-village view near Gordes or Ménerbes.
Indicative weekly rates in euros. Low season is roughly November to April. Shoulder is May, June, and September. The summer column carries July and August, with the lavender weeks of late June and July the draw. Staffed mas near the hilltop villages sit at the top of each band.
| Villa size | Low season | Shoulder | July–August (lavender peak) |
|---|---|---|---|
| 3 bedrooms | €5,000 to €9,000 | €8,000 to €15,000 | €14,000 to €24,000 |
| 4 bedrooms | €8,000 to €15,000 | €14,000 to €26,000 | €22,000 to €42,000 |
| 5 bedrooms | €14,000 to €25,000 | €22,000 to €40,000 | €35,000 to €65,000 |
| 6+ bedrooms | €24,000 to €45,000 | €38,000 to €70,000 | €60,000 to €120,000+ |
Bands reflect Gordes, Ménerbes, Bonnieux, and Lourmarin, May 2026. Staffed stone mas with infinity pools and views to the hilltop villages rent at the top of each band, clearing €70,000 a week for the largest estates in July.
Three areas anchor the luxury market, and they feel different. The Gordes and Ménerbes axis, the cluster of perched hilltop villages on the north side, holds the densest run of restored stone mas and the most sought-after addresses, with the dry-stone walls, the olive groves, and the view back to the perched villages. This is the heart of the high-end rental market and the steepest July premium.
Bonnieux, Lacoste, and Roussillon, the villages along the south-facing slopes and the ochre country, offer dramatic positions and slightly more value than the Gordes axis. Lourmarin and the south Luberon, on the warmer Aix side, hold larger gardens and a livelier village scene, with bigger houses for the money. The proximity to a marquee village and the quality of the restoration are what move the rate.
France applies a reduced 10 percent VAT to professionally managed and serviced accommodation, the same reduced band that covers hotels. A mas let directly by a private owner is generally outside VAT, with the owner taxed on the rental income rather than charging the guest VAT. On a managed €30,000 July week the 10 percent line is €3,000.
On top of the rate, the local taxe de séjour applies per person per night. For unclassified furnished tourist rentals in the Luberon Monts de Vaucluse area, the rate is 5 percent of the per-person, per-night price excluding tax, capped at €4.00, plus a 10 percent departmental surcharge for the Vaucluse council, so the effective maximum is about €4.40 per person per night in 2026 (Luberon Monts de Vaucluse Agglomération). On a family of eight for seven nights that is about €246 at the cap. The tax is real but small against the rate.
Expect an end-of-stay cleaning fee of €350 to €1,200 and, on staffed mas, a concierge element covering the welcome, the provisioning from the village markets, and a local contact. Many of the larger estates include a gardener and a pool service in the rate.
A private chef in Provence runs €350 to €550 per day plus food, a touch below the Riviera coast. A car is essential given the distances between the villages, at roughly €500 to €800 per week for a hire, and a driver for market days and dinners runs €300 to €450 per day.
Plan on a refundable deposit of €3,000 to €20,000 depending on the value of the mas, held by card or transfer and returned within two to four weeks of checkout.
Each budget is built from the rate plus the fees that actually land on the invoice. In the Luberon the line items add 12 to 16 percent, with the chef and the car the biggest additions inland.
Headline: €11,000 / wk (June, restored mas with pool in the ochre country).
VAT (10%) €1,100. Cleaning €400. Taxe de séjour for two, seven nights about €62. Hire car €600.
All-in: about €13,162 for the week, roughly €1,880 a night for a house that sleeps six.
Headline: €30,000 / wk (July, mas with pool and hilltop-village view).
VAT (10%) €3,000. Cleaning €700. Taxe de séjour for eight, seven nights about €246. Chef for four dinners €1,800 plus food €900. Hire car €700.
All-in: about €37,346 for the week, roughly €5,335 a night for eight.
Headline: €65,000 / wk (July, staffed mas with infinity pool and olive grove).
VAT (10%) €6,500. Cleaning €1,200. Taxe de séjour for twelve, seven nights about €370. Full-time chef €3,000 plus food €2,000. Two cars with drivers €3,000.
All-in: about €81,070 before activities.
Three levers move the all-in cost on a Luberon week.
Take September over July. A September week in the same mas costs 30 to 45 percent less than July, the light is at its best for the vineyards and the markets, and the lavender has already cut. If the bloom is not the reason for the trip, the late shoulder is the value window.
Look just off the Gordes axis. Renters fixate on a Gordes or Ménerbes address and book a four-bedroom there at the peak when the same budget buys a larger, more private mas near Bonnieux, Goult, or Lourmarin a few minutes away. The marquee-village name is the single biggest premium.
Arrive by Avignon TGV. The train from Paris reaches Avignon in under three hours, 45 minutes by car from the villages, which skips the Marseille airport transfer and the flight for a guest coming from the capital. It often works out cheaper and faster than flying.
The Luberon in high summer is hot and dry, with July and August afternoons regularly clearing 33 to 35 Celsius inland and the occasional Mistral wind sweeping down the Rhône valley, cooler and strong enough to rattle the shutters. There is no coast to soften it, so a villa without proper air conditioning in the bedrooms and a real pool is uncomfortable in the peak. Confirm the cooling covers every room and check whether the pool is heated for an early or late stay.
The region is rural and spread out, and a car is not optional: the villages are 15 to 40 minutes apart on winding roads, the markets run on fixed days, and the marquee restaurants book out well ahead in summer. Book the mas, the chef, and the lavender-season weeks by the previous autumn, because the staffed inventory near Gordes and Ménerbes closes first, and the lavender fields around Sault and Valensole, a day trip east, peak from late June into mid-July.
From about €5,000 per week for a three-bedroom mas in shoulder season to €120,000 or more for a large staffed estate near Gordes in the July peak. Most quality four-bedrooms land between €14,000 and €26,000 per week in shoulder season and €22,000 to €42,000 in July and August.
July and August are the apex, with the lavender bloom from late June into mid-July adding a further draw. These weeks run 50 to 80 percent above the May and September baseline, and the best stone mas near Gordes, Ménerbes, and Bonnieux are booked 8 to 10 months ahead.
France applies a reduced 10 percent VAT to professionally managed and serviced accommodation. On top of the rate, the local taxe de séjour applies: for unclassified furnished rentals in the Luberon Monts de Vaucluse area it is 5 percent of the per-person, per-night price excluding tax, capped at €4.00 plus a 10 percent departmental surcharge, so about €4.40 per person per night maximum in 2026.
Budget the 10 percent VAT where it applies, the taxe de séjour per person per night, an end-of-stay cleaning charge of €350 to €1,200, a refundable deposit, and any staff. A private chef in Provence runs about €350 to €550 per day plus food. A car is essential given the distances between villages.
Most luxury villas sit between Gordes, Ménerbes, Bonnieux, and Lourmarin, a 60 to 75 minute drive from Marseille Provence (MRS) airport. Avignon TGV station is about 45 minutes by car and connects to Paris in under three hours, which is how many guests arrive from the capital.
Yes. At matched size and quality, a Luberon stone mas typically runs well below an equivalent villa in Cannes or on Cap d’Antibes, and the staffing costs less inland. The trade is no coastline, hotter inland summers, and a longer transfer from the sea.
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